The best champs not in lane to counter Vladimir include Kalista, Samira, and Xayah. These picks are all good at countering Vladimir with decent win rates over 55%. Even if these Vladimir counter picks are not picked in your lane, it's not smart to play him into one of these matchups. They will very likely crush Vladimir.
Yet, if the other team brings either Lillia or Brand, you should strongly think about choosing him, as he easily crushes these selections with win rates over 54% against each ofthem.
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