The top champions out of lane to counter Bard include Sivir, Kalista, and Zeri. These champions are all good at countering Bard with decent win rates over 56%. Even if these Bard counter picks are not taken in the same position as you, it's not smart to play him into any of these matchups. They will often beat Bard.
Conversely, if the opposite team picks either Heimerdinger or Lillia, you should strongly think about choosing him, as he easily destroys these selections with win rates over 57% against both ofthem.
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