The greatest champions outside of lane to counter Bard include Sivir, Kalista, and Zeri. These champions are all good at countering Bard with win rates over 56%. Even if these Bard counter picks are not used opposite your position, it's not a good idea to take him into any of these matchups. They will usually beat Bard.
Yet, if the other team picks either Heimerdinger or Lillia, you should seriously consider taking him, as he easily wins against these champions with win rates over 57% against each ofthem.
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